Pharmaco-Lexicography: the new phrase “Ask your prescriber”
Saturday, September 13th, 2008
I heard an intersting new phrase used in a drug commercial. American drug ads are highly formulaic (probably due to regulations), so they almost always end with the phrase “Ask your doctor if X is right for you.”
However, a recent Ambien CR TV ad used the phrase “ask your prescriber” instead of doctor. Apparently, the phrase has [...]